why ? how ? #studioafrica #seesaw

This is where magic meets reality

Young people all over the world are facing a future
that no one knows what to do with.

Global warming, food shortages and worldwide financial instability mean we are faced with some of the toughest and most complex problems in generations.

As we look around our cultural landscape, those with the knowledge and wisdom to guide us through these times seem few and far between.

Governments seem increasingly irrelevant. We are global citizens, their localised power seems out-of-date.

Our parents’ lack of understanding of technology means the advice they give us doesn’t feel at all relevant.

After over a century of rationalist thought and with the rise of digital culture religion doesn’t always offer the comforting certainty it once did.

So what are we left with?

Like antibiotics after WWII, and the invention of the Pill in the ‘60s, technology has been thrown at us as the cure-all for our times.

But like any too-good-to-be-true solution, it must be applied appropriately. All too often, it’s used as an end in itself, as if the shiny lights and flashing touch screens are enough to build the kind of empathy our generation will need to rise to the challenges we face.

The following project seeks to uses technology to amplify human understanding, so that we know we can rely on each other in real life and together the weight of our common future can be a lighter load.

Each of these videos was made by a member of the faces of Studio Africa in response to the question;

“Where do real and magic meet in your world?”.

From London to Joburg there is a sense of magic in the everyday that we all relate to. See-Saw is a celebration of that feeling.

Like a See-Saw, two viewers create one shared experience.

Video content by :
Laurence Chauvin-Buthaud,
Sy Alassane and Uviwe Mangweni

Web Development by : 
Sion Fletcher

Special thanks to Andy Baker, Aya Clarke, 
Cat Crawford, Laurence Chauvin-Buthaud, Patience Harding. Sion Fletcher, Sophie Matthews, Sy Alassane 
and Uviwe Mangweni.